In July 2025, Shanghai DODGEN Chemical Technology Co., Ltd. Formally Unveiled Its New Brand Slogan: East Dawn Star, West Dusk Star. Refine to Purity, Renewed as One.
Why We Upgraded Our Slogan
Over recent years, DODGEN has secured rapid and consistent growth, driven by technological innovations, distinct competitive advantages, global market extension, and digital empowerment:
Technological Advancement:
Surpassing 200 patent applications!
Standards Leadership:
Spearheaded the development of 3 industry/group standards!
Landmark Projects:
Extensive participation in premier global initiatives, including:
– A polylactic acid (PLA) facility with a 300,000-ton annual capacity, overcoming technical obstacles in lactide purification.
– Hydrogen cyanide and cyanide initiatives with capacities reaching 200,000 tons.
– The DODGEN Melt Crystallization process, now industrialized for electronic-grade ethylene carbonate purification, capturing a 56% share of the domestic market.
Industry Expansion:
Catering to sectors such as biodegradable plastics, new energy materials, and bio-based chemicals.
As our operational footprint widens and the global momentum for green transformation gathers pace, the previous slogan could no longer fully encapsulate our aspirations—thus, a new one was conceived.
Decoding the New Slogan
“East Dawn Star, West Dusk Star. Refine to Purity, Renewed as One.”
This revitalized slogan seamlessly fuses three fundamental elements:
1. Cultural Heritage
It derives its essence from astronomical wisdom found in the Book of Songs.
“Qiming” and “Chang Geng” are the ancient Chinese designations for Venus—visible in the morning and evening skies, respectively—representing illumination, permanence, and guidance. The cycle of day and night mirrors the concept of circular regeneration, echoing the philosophy of sustainability.
2. Spirit of Innovation
The phrase “Refine to Purity (析微至纯)” adopts wisdom from the Confucian classic Doctrine of the Mean—“Reach the vast through attention to the minute.”
It epitomizes DODGEN’s dedication to the profound analysis of chemical molecules and separation technologies, guaranteeing extensive industrial application and influence.
3. Corporate Aspiration
“Renewed as One” transcends a mere green concept—it signifies DODGEN’s long-term vision of aligning astronomical cycles, process engineering, and industrial sustainability.
This unveils a profound harmony between natural laws and chemical practice:
East Dawn Star, West Dusk Star. Refine to Purity, Renewed as One.
—all converging on a single truth:
sustainable development adheres to the logic of the universe.
Starting Anew
Driven by the ethos of our new brand slogan—
“East Dawn Star, West Dusk Star. Refine to Purity, Renewed as One.”
DODGEN is dedicated to propelling 【Technological Innovation】 and 【Renewed as One】, fostering high-quality industrial advancement and contributing to global ecological equilibrium.
Technological Innovation — Leading Industry Progress
DODGEN will persist in bolstering R&D funding, recruiting elite professionals, and fortifying industry–academia–research partnerships.
We aim to hone our innovative edge, navigating through uncertainties in technology and process development.
With steadfast resolve, we strive toward superior objectives, infusing the industry with potent momentum and shaping a future defined by groundbreaking accomplishments.
Renewed as One — Building a Green Future
As a pivotal participant in the ESG Alliance, DODGEN stands proudly alongside global leaders such as Microsoft, Lenovo, and LinkedIn.
We have consistently upheld 【Renewed as One】 as a fundamental tenet. From the inception of our technical solutions, we prioritize the procurement of sustainable feedstock—specifically the development and utilization of renewable bio-based resources.
In the sector of new energy materials, we deliver efficient lithium battery solutions, accelerating the transition to clean energy.
Our low-carbon separation technologies dramatically lower energy consumption in industrial operations.
To address the complexities of electronic-grade carbonate purification, DODGEN employs melt crystallization and melt crystallization–distillation hybrid processes, superseding traditional methods and slashing energy use by 70%—achieving a genuine win-win of superior quality and low carbon emissions.
Moving forward, DODGEN will remain dedicated to sustainability, advancing at full speed—in the name of science and technology—toward a superior, greener future.
