Under the guidance of the Municipal Commission of Economy and Information Technology, Huangpu District Government, Shanghai Municipal Coordination Office for the Promotion of Small and Medium-sized Enterprise Development, Shanghai Municipal Small and Medium-sized Enterprise Development Service Centre, Shanghai Huangpu District Commission of Commerce, Shanghai Institute of Corporate Culture and Branding, Shanghai Federation of Industrial Economy and Jiefang Daily Cultural Communication Centre jointly sponsored the ‘Shanghai Specialized and New Brands Innovation and Enhancement of the Brand Value Session’ successfully held. activity’ was successfully held. After the evaluation by the expert group, our company was successfully selected as one of the 2024 Shanghai Specialized and New ‘Small Giant’ Enterprises Brand Value List in the Shanghai Small and Medium-sized Enterprises Brand Value Evaluation Activity.
This activity releases a series of brand value lists of Shanghai Specialized and new enterprises, initiates brand value enhancement action, and explores the path of brand-enabled enterprise high-quality development. Professor Hermann Simon, the father of the world's ‘hidden champions’ and a famous German management scholar, sent a congratulatory video for the release of the list, encouraging enterprises to move from ‘Specialized and new enterprises’ to ‘hidden champions’. ‘The selection also attracted many industry players.
The selection activity also attracted the participation of many industry leaders and enterprise representatives, who carried out in-depth discussions and exchanges on topics such as brand development and marketing, and jointly explored new ideas to promote the value of Chinese brands.
Shanghai Institute of Corporate Culture and Branding made an in-depth interpretation of three special lists: 2024 Shanghai Specialised, Specialised and New ‘Small Giant’ Enterprises Brand Value List, Shanghai Specialised, Specialised and New Enterprises Brand Value List and Shanghai Small and Medium-sized Enterprises Most Growing Brands List. The evaluation to speciality special new enterprises and other high-quality small and medium-sized enterprises as the main target group, through the construction of small and medium-sized enterprise brand value assessment model, combined with data testing, comparative research and other scientific methods, after the full brewing, authoritative argumentation to carry out the list of evaluation and compilation of the list, is the first provincial speciality special new enterprise brand value series of lists. The proportion of manufacturing enterprises on the three lists is more than 50%, and the total brand value of the top 100 speciality, speciality and new ‘small giants’ enterprises is more than 100 billion yuan.
In the depth of experts and scholars in the research and authoritative argument, DODGEN company with its outstanding performance in the industry and excellent brand image, successfully among the ‘small giants’ among the enterprises, and other well-known enterprises such as Kaiser Biological, Jinfa Science and Technology, Pride, Sany Heavy Industry, and other lists of the same hand in hand.
DODGEN in recent years in the field of innovation, intellectual property, standardisation and other areas have achieved several honours, the company continues to improve the brand image and competitiveness, to set a more brilliant example in the industry, and to promote the rise of Chinese brands to the sea and contribute to their own strength.
